NOT ENOUGH CLICK-AND-COLLECT POINTS
For online grocery and especially for small-scale food producers' major problem is setting up cost-efficient collection points in a dense urban environment. Store and building possibilities are reserved and expensive. (Click the picture)
Pic 1. We want more collection points!
SMALL PRODUCERS' SPECIAL CHALLENGES
Direct online deliveries fit especially for small producers. Big stores, players and wholesale need huge volume to work efficiently.
In wholesale processes all goods move through big distrubution centers - not directly from 'field to table'.
Shelve space is expensive and big stores prefer products that are available year a round.
Management labor is expensive. Small volume deliveries are not tempting for big players.
All this emphasizes e-commerce Click-and-Collect importance for small producers.
COLLECTION POINT CAPACITY CHALLENGE
Another challenge is the limited collection point capacity to ensure e-commerece deliveries to customers within a stipulated time, especially on Fridays and Saturdays.
This is due to fixed amount of collection point lockers and boxes.
"It is more convenient to order groceries for next day collection than for the next week Friday. Also picking it up by foot from near by block instead of driving several miles"
GROUND LEVEL SOLUTION
The CONTAI Customer Centric Click-and-Collect pop-up hub for online ordered grocery and maybe bundled with goods and parcel pick-up and vending machines can be dropped off on any customer proximate location, such as car parks, aside of bicycle lanes, corridors, stations, stores and office lobbies - just bare ground is enough.
This e-commerce solution provides a sustainable, cost efficient and better level of service. It fits for any size of online parcel, grocery and food producer; local or big player.
By matching the placement and capacity of mobile hubs to demand, the number of service points can be varied and relocated and thus real high-frequency utmost proximate services can be provided at low cost. By utilizing Big Data and AI fact-based decisions can be made and performed to fulfil customer expectations.
So CONTAI is not only location independent but also time independent that is crucial for small producers as their volumes are not suitable for wholesale logistics 'through big distribution centers' need.
HOW DOES CUSTOMER SEE IT
For customers it just means that pick-up services are available utmost proximate next to home or at everyday commute routes and in a short response time.
Imagine when leaving from office you could take your groceries with you from your own office car park or office lobby. A lot of households do not own a private car and seems that trend continues.
Another example are events like concerts and sports where demand fluxuates from no need to infinite. Also in different seasons people move in different areas; summer time favorite spots are different than at winter.
We must serve these ever and fast changing needs with flexible pop-up hubs to fill in gaps that fixed and limited capacity hubs currently provide.
WHAT ABOUT RECYCLING AND RETURN LOGISTICS
The customer returns the used shopping package back to any hub and gets back the deposit she paid, making recycling simple wihin the return of hubs.
In the CONTAI concept shared resources like operators, emission-free vehicles and freight applications can and will execute wide range of sustainable logistic services.
The mobile grocery Customer Centric Click-and-Collect pop-up hub is just one use case of sustainable CONTAI ecosystem. E.g. on goods delivery route the driver may pick up any recycle or customer returns on the “way back”.
CONTAI SUPPORTS VARIETY OF PROCESSES REGARDLESS OF THEIR SIZE
CONTAI supports any size business:
- community producers' deliveries directly from field to fork
- through wholesale operators
- online groceries
- e.g. bakery business to deliver their products from order to stores.
All that can be manual or automated to the last-meter.